Advertising in Iranian newspapers was a new phenomenon in the late 1920s. Advertisements introduced Iranians to some other new phenomena such as cars, radio, instant cameras, and the European-style outfit that revolutionized how Iranians lived and interacted with each other.
The ads here are selected from the newspapers published between 1926 to 1931.
Massoud Nili, who has lived in the U.K. since he was 10 years old, changed his Peykan Hunter into a 1970s’ Iranian taxi.
He says: “To me my taxi is [like] history on four wheels, it gives me pleasure bringing back some memory from our past.”
A few pages from the Service and Maintenance Manual of Paykan (Persian: Arrow), which was an automobile produced by the Iranian company Iran Khodro (formerly called “Iran National”). The car was very popular in Iran from the late 1960s to the late 1990s. It is often referred as the Iranian chariot.
