Advertising in Iranian newspapers was a new phenomenon in the late 1920s. Advertisements introduced Iranians to some other new phenomena such as cars, radio, instant cameras, and the European-style outfit that revolutionized how Iranians lived and interacted with each other.
The ads here are selected from the newspapers published between 1926 to 1931.
Three photographs of Armenian families, most likely taken to be attached to travel documents. The photographs were taken in Isfahan by Minas Patkerhanian Machertich in 1920s-1930s.
In May 1887, the American periodical “Harper’s New Monthly Magazine” published an article about a trip from Tehran to Baghdad. The following images are from that article and show the outfits of Iranian women in that period. The photographs show the clothing of different minorities, as well as outfits for indoor and outdoor use and the different seasons.
Portraits of Iranian women from the late Qajar period (late 19th century to early 20th century). The images are from the photo archive of Institute for Iranian Contemporary Historical Studies.
Here are some original and reproduction of the women’s clothing in Iran – from different regions and historical eras. The images are taken from the book Negar-e Zan, published in Tehran in 1973 by the International Women’s Club of Iran.
In August 1927 Iranian men were required by law to replace their Iranian-style hats and turbans with a new hat, designed based on the French military kepi, called Pahlavi.
Twelve Engravings from the book PERSIA by Frederic Shoberl (1775–1853). Published in Philadelphia, 1828.
Plates from The history of the feminine costume of the world, from the year 5318 B.C. to our century by Paul Louis de Giafferri published in 1926-1927, New York.
The following photographs are chosen from the Iranian Wedding, External Narrative. The images reflect the social changes that have occurred in the past decades in Iran.
Dervishes were a common subject for foreign photographers of the late Qajar period. These photographs helped to create and fed the stereotypes of exotic Easterners, but nevertheless they are useful historical records of the period.
